The term “graphic design” appears for the first time in 1922
William Addison Dwiggins (1880–1956) was among the most influential and innovative designers of the early twentieth century.
In his article “New Kind of Printing Calls for New Design” (printed in the Boston Evening Transcript, August 29, 1922), book designer William Addison Dwiggins first used the term “graphic design” to describe exactly what his role was in structuring and managing the visuals in book design.
He was a master calligrapher, type designer, illustrator, private press printer, and a pioneer of advertising, magazine, and book design. In short, he was the quintessential maker — fabricating his own tools, mastering traditional skills, inventing new techniques, and experimenting with design in areas as wide-ranging as modular ornament, stamps, currency, furniture, kites, marionettes, and theatrical sets and lighting. More than any of his contemporaries, Dwiggins united the full range of applied arts into a single profession: DESIGNER.