First impressions matter:
You know what they say: you only have one chance to make a first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone.

Design can tell a story:
Similarly, it’s important that people get a feel for what a business does even if they’ve never heard of it before.

Branding makes a company memorable:
Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. A professional graphic artist will use precise colors, typeface, imagery, and mood for everything he or she touches.

Creativity can be a differentiator:
If there’s one thing all small businesses have in common, it’s that they all face competition. And to set themselves apart, they generally have a handful of differentiators, whether those include pricing, quality, customer service, or something else entirely. But consider that creativity can help a small business stand out, too. A company’s visual communication plan serves many purposes, and making the business unique should be one of them.

Good design converts:
Professional graphic design has the potential to deliver measurable results for a small business.

Spending more up front saves time and money in the long run:
Paying for great graphic design one time is no more expensive than paying for subpar design multiple times. Not to mention, redesigning a business’ image over and over wastes time and can be detrimental to its brand.

Source http://www.howdesign.com/…/small-businesses-graphic-design…/
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