When you’re creating your brand, you are creating a memorable marketing message that will inspire people to take action and choose you over your competitors.
Here are five useful tips to help you find your brand:
Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that peoples’ decision to buy is based on emotions, not facts?
2. CLEAR MESSAGE
Think about how you present yourself, not just on your website but when people see you, talk to you on the phone, or read your email. Is your marketing consistently saying what you want it to? Are people getting confusing messages from you, or is it clear from the start what you do?
3. BE THEM
Think like your potential customer, try to get inside their head and see your products or services from their point of view. How do they experience what you do, and how does it make them feel?
4. STAND OUT
What is it you do that makes you stand out from the crowd? If you don’t think you do, then you need to think of a way that you can, because your brand should be somehow different from everyone else’s, its not enough to be just the same as others but better.
5. UNIQUE STRENGTHS
What are your best abilities, do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.
Ultimately, creating a strong, memorable, compelling, and meaningful brand is essential for successful marketing, and something you can do with a bit of thought, and may be a bit of help from your (unbiased) friends.
Do you need help branding your business
Just give us a call and we would be happy to extend our helping hand: 786.277.3934